Ingrid Hoey is a generous soul. When she uncovers an amazing fashion find, style inspiration or lifestyle tip, she wants to share it with others. She cant help herself. Whether its a recently discovered fashion label, a must try beauty product or a newly opened restaurant, if it floats her canoe, she'll share it here first. Consider this a visual celebration of everything she loves.

Ingrid isn't exactly new to this game. She started out as a menswear fashion buyer for F.X.Kelly menswear, Grafton Street. Ingrid trained in Visual Merchandising with Armani in London and learned valuable insider tricks through her training in made to measure suiting with Ermengildo Zegna. Since then she worked hard behind the scenes, and in front of them to become the woman to call when a red carpet looms, a T.V appearance is on the horizon, or a big event is imminent. Amy Huberman, Sharon Corr, Una Healy and Victoria Smurfit all have her on speed dial. Ingrid loves working with brands she truly believes in to put them at the forefront of peoples minds. Ingrid was recently marked as one of the top 25 most Influential People in Irish Fashion by The Irish Independent.

When she gets dressed in the morning she thinks:
Does my arse look big in this? ( don't we all!)

Her biggest style regret:
Voluntarily under no duress whatsoever, spraying myself a shade of orange with a magnificently overdone updo hairstyle for my Debs..

Her top beauty essential is:
SPF, slather that stuff everywhere, everyday.

Her style mantra is:
Anything goes once you have a swagger..

She never leaves home without:
Brushing my teeth and a clean pair of knickers.

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Contact Ingrid at hello@ingridhoey.com

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